But there’s an
important distinction between spotting a shape and proving that the shape was deliberately designed into the logo.
Was the Danish Flag Intentionally Hidden There?
interesting.
Coca-Cola’s own history of the logo doesn’t identify a Danish flag as an original hidden feature.
According to the company, the famous Coca-Cola lettering originated with Frank M. Robinson, John Pemberton’s partner and bookkeeper. Robinson suggested the Coca-Cola name and wrote it in an adaptation of the popular Spencerian script of the late 19th century.
The logo has undergone various modifications over the decades, but its distinctive script has remained one of the brand’s defining visual elements.
So the Danish-cross appearance shouldn’t automatically be treated as an intentional secret
message dating back to 1886.
Then Why Does It Look Like a Danish Flag?
This is a great example of how our brains recognize familiar patterns.
When a familiar image contains shapes that resemble something else,
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